In February 2024, the fashion world welcomed a new rising star - the Balenciaga Rodeo bag, introduced in the Spring-Summer collection under the creative direction of Demna Gvasalia. It has already appeared in the hands of celebrities and is now seen as a potential new Birkin. But what exactly makes it so appealing - and how do you choose your Rodeo among the four available sizes?
Inspiration and name
The name Rodeo is not just about wild west aesthetics - it’s also a tribute to the famous Rodeo Drive in Beverly Hills, a symbol of global fashion and luxury. Just like that iconic street, the Rodeo bag combines elegance with a touch of relaxed cool.
Design and materials
The Rodeo is made from soft calf leather with a matte finish that develops a beautiful patina over time. Its shape is slightly asymmetric, with rounded edges, a soft structure, and no unnecessary details. Inside, there’s lambskin lining, two main compartments, and extra pockets. This bag is all about quality, subtle presence, and organic elegance.
Four sizes - four stories
Large
Size: 40 × 30 × 13 cm
Features: detachable shoulder strap, key holder, front outer pocket, inner zip pocket, two flat back pockets, side buttons, metal feet.
Perfect for travel, work, or everyday use - when you carry your whole world with you.
Medium
Size: 36 × 26 × 11 cm
Features: detachable strap, inner compartments for better organization.
A versatile classic - simple, structured, and made for everyday life.
Small
Size: 28.9 × 20 × 9.9 cm
Features: soft silhouette, organized interior.
Great for evenings out or easy days when you want to keep it light but stylish.
Mini
Size: 22.8 × 9.9 × 8.3 cm
Features: compact but with organized space.
A perfect “first step” into the brand - or a chic detail to complete your look.
These aren’t just different sizes - it’s a smart strategy to fit different tastes and budgets. All Rodeo bags are made in the same style, so you can mix and match depending on your mood, season, or lifestyle.
Rodeo vs. Birkin: the new classic
Balenciaga Rodeo is not just a new trend - it’s a potential icon. It doesn’t try to please everyone, and that’s what makes it strong. Its asymmetric, organic shape feels like it was made to be “just right” for the right person. There’s no loud branding or flashy shine - just a quiet sense of taste and confidence.
This is minimalism that never feels boring. No big logos, no extra drama - just shape, texture, and feel. It’s the kind of bag you want to hold, touch, and look at closely. The leather will change with time, becoming even more beautiful. Rodeo is about a kind of status that doesn’t need to be shown. About a style that doesn’t chase fashion - it just is.
Rodeo is also another example of how Demna Gvasalia redefines what luxury means today. After the Triple S, the City Bag, and Le Cagole, he once again creates something more than just an accessory - a mood. His idea of “relaxed luxury” becomes a new fashion language, and Rodeo speaks it fluently.
You can also make your Rodeo even more personal with Balenciaga’s add-ons - charms, chains, or decorative elements. This is where your bag becomes part of your story.
Rodeo doesn’t shout about trends. It quietly speaks of taste. And maybe, one day, it will become for someone what the Birkin once became - a piece for years. Not because it’s trendy. But because it’s love.
Popularity and campaigns
In May 2024, Balenciaga launched a campaign featuring Nicole Kidman, Yan Chaoyue, and Amelia Gray. Even before that, the bag was spotted on Kim Kardashian, Isabelle Huppert, and Naomi Watts - instantly confirming Rodeo’s image as a choice of those who know fashion.
