Burberry: The Origin of the Iconic Trench and British Heritage
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Burberry: The Origin of the Iconic Trench and British Heritage

Burberry, a brand synonymous with British heritage and luxury fashion, has an illustrious history that dates back to the 19th century. Founded in 1856 by Thomas Burberry, the company initially specialized in outdoor attire and developed a reputation for its innovative materials. Most notably, Burberry created gabardine, a waterproof and breathable fabric, which would revolutionize outerwear. This invention laid the groundwork for what would become the timeless trench coat, an item that has transcended fashion trends and solidified Burberry’s place in the industry.

The Evolution of the Trench Coat

The trench coat's origins can be traced back to military needs during World War I. Created for British officers, the design of the trench coat was functional yet stylish, offering protection against the elements while allowing ease of movement. The use of Burberry's signature gabardine in the design meant that it was not only practical but also durable. Over time, the trench coat evolved into a fashionable staple for both men and women, symbolizing elegance and sophistication.

Burberry trench coatPhoto source: roguebehaviorservices.com (media policy).

Iconic Design Features

The classic Burberry trench coat features several distinctive design elements that contribute to its iconic status. The epaulettes, D-rings, and storm flap are not merely ornamental; they were incorporated for practical reasons. The belt cinches at the waist, providing a flattering silhouette while keeping the coat secure. Meanwhile, the tartan lining, unique to Burberry, adds a luxurious touch that celebrates the brand's British roots.

Burberry iconic designPhoto source: fashionista.com (media policy).

 

The Role of Burberry in Fashion

Burberry’s influence extends far beyond the confines of its trench coat. The brand has been at the forefront of British fashion for over a century, showcasing its collections during London Fashion Week and collaborating with prominent designers. The brand's aesthetic embodies a perfect balance of tradition and modernity, ensuring that it continues to attract a new generation of fashion enthusiasts. Iconic figures, including Audrey Hepburn and Kate Moss, have donned Burberry pieces, further solidifying its status in popular culture.

Burberry fashion showPhoto source: vogue.com (media policy).

Burberry and Sustainability

As the world becomes more environmentally conscious, Burberry has taken significant steps towards sustainability. The brand has implemented measures to reduce its carbon footprint and is committed to using responsibly sourced materials. Burberry aims to lead the charge in sustainable luxury, ensuring that its rich heritage is not compromised in the face of modern challenges. The introduction of eco-friendly collections demonstrates that the brand is not only about style but also about responsibility.

Burberry sustainabilityPhoto source: source unknown (media policy).

Conclusion

From its inception as a manufacturer of practical outdoor clothing to becoming a symbol of elegance and fashion, Burberry’s legacy is deeply rooted in British culture. The trench coat remains a testament to the brand's innovative spirit and ability to evolve with changing times. Burberry continues to honor its heritage while adapting to contemporary trends, ensuring its place as a staple in the wardrobes of fashion aficionados worldwide.

References:

  • Highsnobiety. https://www.highsnobiety.com
  • The Wall Street Journal. https://www.wsj.com
  • Fashionista. https://fashionista.com
  • Vogue. https://www.vogue.com
  • Business of Fashion. https://www.businessoffashion.com
  • Forbes. https://www.forbes.com
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