On October 18, the Victoria’s Secret Fashion Show 2026 took place in Los Angeles. This year, the brand returned to its signature formula: supermodels, enormous wings, musical performances, and maximum glamour. But the evening’s main event was the return of the legendary Fantasy Bra, which had last appeared on the runway in 2018.
The show was built around the seasons. Creative director Adam Selman was responsible for the concept, dividing the presentation into spring, summer, fall, and winter looks. Bella and Gigi Hadid, Adriana Lima, Candice Swanepoel, Alex Consani, and other models walked the runway. The musical lineup included Tate McRae, KATSEYE, Megan Thee Stallion, and Megan Moroney.
However, the most attention went to Kylie Jenner, who made her Victoria’s Secret runway debut wearing a Fantasy Bra valued at $50 million. It is the most expensive version of the iconic bra in the brand’s history.
The piece was created by the jewelry house Jacob & Co. and its founder, Jacob Arabo. The design was made from 18-karat gold and adorned with 4,410 natural diamonds. At its center was a 75.54-carat yellow diamond. Fifteen artisans worked on the piece for more than 1,000 hours. There was no fabric - only gold, precious stones, and an intricate structure designed to move with the body.
For Victoria’s Secret, the collaboration with Arabo was a way to revive one of the brand’s most famous traditions. The first Fantasy Bra was introduced in 1996 and worn by Claudia Schiffer. In 2000, Gisele Bündchen wore a $15 million version that remained the record holder for more than a quarter of a century.
The record now belongs to Kylie Jenner. And although Victoria’s Secret once again brought some of the world’s most famous models together on a single runway, the jewelry piece generated the most discussion. It seems the brand still remembers how to turn a lingerie show into an event that attracts attention far beyond the fashion industry.
