FROLOV is a fashion brand born in Ukraine. Founded in Kyiv by designer Ivan Frolov, it began as an intimate exploration of the body, vulnerability, and closeness - and evolved into a global statement.
In its early years, FROLOV focused on lingerie as outerwear. The first key items were corsets, bras, sheer tops, crystal-embellished dresses, and hand embroidery. It wasn’t provocation for the sake of attention. It was a study: what happens when the intimate becomes public?
The first shows of FROLOV in Kyiv took place as part of Ukrainian Fashion Week and quickly drew attention for their strong focus on detail. The runway setting was intimate, allowing guests to closely observe the precision of work.
One of the notable collections was “Love hurts”, featuring sheer silhouettes and crystal heart embellishments that later became a recognizable element of the brand’s visual identity.
The corset quickly became the brand’s DNA. Not historical, not costume-like - but modern, sensual, sometimes ironic, sometimes dramatic. FROLOV redefined it as a symbol of power rather than restriction.
The brand developed through runway shows in Ukraine and gradually expanded via international platforms and celebrity styling. Hand craftsmanship, intricate embroidery, crystals, and custom silhouettes made FROLOV instantly recognizable.
After 2022, the brand gained even stronger symbolic weight. Ukrainian identity stopped being background context - it became a statement. Collections grew more emotional, more fearless, carrying a clear message about freedom and dignity.
A major turning point was the brand’s appearance on international stages.
These are pieces designed to live under spotlights - garments that do not disappear on stage but amplify presence.
A separate direction in the development of FROLOV is its bridal line, where the brand reinterprets traditional weddingwear through its own aesthetic language. These are not classic princess silhouettes, but structured corset bases, sheer layers, hand embroidery, and crystal heart details - a recognizable FROLOV signature. The wedding gowns maintain sensuality while remaining refined and intentional, with careful attention to fit, construction, and the way the fabric interacts with the body.
The bridal direction gained particular international attention when Jennifer Lopez chose a FROLOV dress for a music video appearance. For a Ukrainian brand, this became an important global highlight - further proof that Kyiv’s corsetry expertise resonates not only on world stages, but also in large-scale pop culture productions.
FROLOV grew from almost private aesthetic into a global name without losing sensitivity.
Its foundation remains the same: couture craftsmanship, corsetry techniques, crystal work, physicality, and a certain emotional intensity. It is a brand that treats the body as language. What once began as a conversation about intimacy has become a statement about freedom.
A Ukrainian brand that started with corsets in Kyiv now speaks on the world’s biggest stages - and that evolution feels deliberate, not accidental.
