Fashion Trends
Martin Margiela’s Personal Archive Is Going Up for Auction
On July 9, Paris will host what is already being described as one of the most important fashion auctions of the year. The personal archives of Martin Margiela – the...
Martin Margiela’s Personal Archive Is Going Up for Auction
On July 9, Paris will host what is already being described as one of the most important fashion auctions of the year. The personal archives of Martin Margiela – the...
Dior and the New “Accessibility”: How Luxury Is Trying to Win Back ...
For a long time, the luxury market lived in a mode where price was almost its own form of communication. It did not simply tell you how much something cost....
Dior and the New “Accessibility”: How Luxury Is Trying to Win Back ...
For a long time, the luxury market lived in a mode where price was almost its own form of communication. It did not simply tell you how much something cost....
Slow Living as the New Luxury
The luxury consumer is tired of speed. After years of endless drops, collaborations, TikTok aesthetics, microtrends, and visual noise, desire no longer works the way it used to. When everything...
Slow Living as the New Luxury
The luxury consumer is tired of speed. After years of endless drops, collaborations, TikTok aesthetics, microtrends, and visual noise, desire no longer works the way it used to. When everything...
The Work Jacket Paradox: How the Rich Learned to Wear Poverty as Style
The work jacket does not begin on the runway. It begins with a body that gets cold, carries weight, breathes dust, stands through a shift, and comes home in the...
The Work Jacket Paradox: How the Rich Learned to Wear Poverty as Style
The work jacket does not begin on the runway. It begins with a body that gets cold, carries weight, breathes dust, stands through a shift, and comes home in the...
Before TikTok, There Were Fashion Films: Part 2 Prada, Kenzo, Gucc...
In the second part, we look at campaigns where the director’s signature does more than decorate the brand - it changes the logic of advertising itself: a fragrance can feel...
Before TikTok, There Were Fashion Films: Part 2 Prada, Kenzo, Gucc...
In the second part, we look at campaigns where the director’s signature does more than decorate the brand - it changes the logic of advertising itself: a fragrance can feel...
Before TikTok, There Were Fashion Films, Part 1: David Lynch, Baz L...
Fashion learned to speak the language of cinema a long time ago. Not only through beautiful frames, famous faces, or perfectly staged lighting, but through an atmosphere that cannot be...
Before TikTok, There Were Fashion Films, Part 1: David Lynch, Baz L...
Fashion learned to speak the language of cinema a long time ago. Not only through beautiful frames, famous faces, or perfectly staged lighting, but through an atmosphere that cannot be...
Iconic photoshoots lately: Hailey Bieber, Meryl Streep with Anna Wi...
These past few days, fashion imagery has stopped functioning as a supplement to the story and become the story itself. At Saint Laurent, the frame turns into something close to...
Iconic photoshoots lately: Hailey Bieber, Meryl Streep with Anna Wi...
These past few days, fashion imagery has stopped functioning as a supplement to the story and become the story itself. At Saint Laurent, the frame turns into something close to...
SNEAKERS TRENDS FW26: Between Ugliness and Elegance
In FW26, sneakers decisively move beyond their sportswear origins. Runways showcase a shift from utilitarian function to a more complex fashion language, where form, texture, and embellishment take center stage.Noir...
SNEAKERS TRENDS FW26: Between Ugliness and Elegance
In FW26, sneakers decisively move beyond their sportswear origins. Runways showcase a shift from utilitarian function to a more complex fashion language, where form, texture, and embellishment take center stage.Noir...
Paris Fashion Week FW26: Between Repetition and Cult Silhouettes
This season of Paris Fashion Week felt suspended between two forces: nostalgia for already canonized eras and the quiet pragmatism of commercial fashion. Most houses are not trying to invent...
Paris Fashion Week FW26: Between Repetition and Cult Silhouettes
This season of Paris Fashion Week felt suspended between two forces: nostalgia for already canonized eras and the quiet pragmatism of commercial fashion. Most houses are not trying to invent...
LYKHODII: Elegance Beyond the Everyday
In contemporary Ukrainian fashion, a different kind of luxury is increasingly emerging - one that is not ostentatious but intellectual. It is a form of luxury that does not rely...
LYKHODII: Elegance Beyond the Everyday
In contemporary Ukrainian fashion, a different kind of luxury is increasingly emerging - one that is not ostentatious but intellectual. It is a form of luxury that does not rely...
FROLOV: How a Ukrainian Corset Brand Became a Global Voice
FROLOV is a fashion brand born in Ukraine. Founded in Kyiv by designer Ivan Frolov, it began as an intimate exploration of the body, vulnerability, and closeness - and evolved...
FROLOV: How a Ukrainian Corset Brand Became a Global Voice
FROLOV is a fashion brand born in Ukraine. Founded in Kyiv by designer Ivan Frolov, it began as an intimate exploration of the body, vulnerability, and closeness - and evolved...
Vintage Is the New Luxury: Why the Future of Fashion Lives in the Past
In an industry obsessed with the new, the most radical thing you can wear today is something old. While brands accelerate their calendars and trends dissolve in under two weeks,...
Vintage Is the New Luxury: Why the Future of Fashion Lives in the Past
In an industry obsessed with the new, the most radical thing you can wear today is something old. While brands accelerate their calendars and trends dissolve in under two weeks,...
Martine Rose: Brand as a Living Subculture
Martine Rose has never built her brand as a perfectly balanced system. Her fashion does not seek comfort, harmony, or approval. It exists in tension - between the body and...
Martine Rose: Brand as a Living Subculture
Martine Rose has never built her brand as a perfectly balanced system. Her fashion does not seek comfort, harmony, or approval. It exists in tension - between the body and...
Fashion in Cinema: When Costume Becomes a Character’s Voice and a C...
Cinema and fashion meet where fabric turns into narrative. A costume in film is not just clothing. It is a way of speaking without words, of setting the mood and...
Fashion in Cinema: When Costume Becomes a Character’s Voice and a C...
Cinema and fashion meet where fabric turns into narrative. A costume in film is not just clothing. It is a way of speaking without words, of setting the mood and...
Organicity Over Trends
In the digital age, style has stopped being a private territory. It has turned into an open platform where an endless flow of trends gives a person ready-made roles that...
Organicity Over Trends
In the digital age, style has stopped being a private territory. It has turned into an open platform where an endless flow of trends gives a person ready-made roles that...
Chinese Designers Who Have Reshaped the Landscape of High Fashion
Contemporary haute couture has long moved beyond its traditional European centers. Chinese designers have not only joined the global conversation but created a distinct territory of their own - grounded...
Chinese Designers Who Have Reshaped the Landscape of High Fashion
Contemporary haute couture has long moved beyond its traditional European centers. Chinese designers have not only joined the global conversation but created a distinct territory of their own - grounded...
Why These Women Became True Style Icons
Some women don’t just wear clothes - they change the way we see them.Brigitte Bardot, Jane Birkin, Carine Roitfeld, and the Olsen twins are more than just fashion references. Each...
Why These Women Became True Style Icons
Some women don’t just wear clothes - they change the way we see them.Brigitte Bardot, Jane Birkin, Carine Roitfeld, and the Olsen twins are more than just fashion references. Each...
Why Fashion Matters (Even If You Think It Doesn’t)
Fashion is often seen as something shallow - a story for those who have too much money or time. But that’s a simplified view. In reality, fashion is a reflection...
Why Fashion Matters (Even If You Think It Doesn’t)
Fashion is often seen as something shallow - a story for those who have too much money or time. But that’s a simplified view. In reality, fashion is a reflection...
