Fashion Trends
Prada Reclaims the Top Spot, Celine Breaks Into the Top 10: What th...
Prada is back at the top. In the latest Lyst Index, covering July to September 2026, the Italian fashion house climbed five places to claim the number one spot, overtaking...
Prada Reclaims the Top Spot, Celine Breaks Into the Top 10: What th...
Prada is back at the top. In the latest Lyst Index, covering July to September 2026, the Italian fashion house climbed five places to claim the number one spot, overtaking...
Maison Margiela x Gentle Monster: When Deconstruction Becomes Perfo...
Maison Margiela and Gentle Monster continue to take their collaboration beyond the usual format of fashion partnerships. This time, the focus is on their fourth joint eyewear collection, built around...
Maison Margiela x Gentle Monster: When Deconstruction Becomes Perfo...
Maison Margiela and Gentle Monster continue to take their collaboration beyond the usual format of fashion partnerships. This time, the focus is on their fourth joint eyewear collection, built around...
Navy Blue Is Having a Moment. Why Now?
After seasons dominated by chocolate brown, burgundy, and various shades of grey, another familiar colour is gaining momentum. Navy blue, traditionally associated with corporate wardrobes, military uniforms, and classic tailoring,...
Navy Blue Is Having a Moment. Why Now?
After seasons dominated by chocolate brown, burgundy, and various shades of grey, another familiar colour is gaining momentum. Navy blue, traditionally associated with corporate wardrobes, military uniforms, and classic tailoring,...
Dior’s €95 Lip Balm Shows How Luxury Brands Turn Products Into Mark...
A lip balm attached to a smartphone might sound like another unnecessary luxury accessory. But Dior's latest beauty launch offers an interesting lesson in how modern brands create value beyond...
Dior’s €95 Lip Balm Shows How Luxury Brands Turn Products Into Mark...
A lip balm attached to a smartphone might sound like another unnecessary luxury accessory. But Dior's latest beauty launch offers an interesting lesson in how modern brands create value beyond...
Paris Fashion Week SS27: Vol. 2
Following the emotional farewells and controversial archival reinterpretations, Paris Fashion Week continued with collections that gave designers more room to experiment. Surrealism, sportswear, exaggerated proportions, and attempts to rethink the...
Paris Fashion Week SS27: Vol. 2
Following the emotional farewells and controversial archival reinterpretations, Paris Fashion Week continued with collections that gave designers more room to experiment. Surrealism, sportswear, exaggerated proportions, and attempts to rethink the...
Paris Fashion Week SS27: Vol. 1
Paris Fashion Week Spring/Summer 2027 was marked by farewells, archival references, and creative experimentation. While some fashion houses are determined to preserve their identity, others are gradually transforming it beyond...
Paris Fashion Week SS27: Vol. 1
Paris Fashion Week Spring/Summer 2027 was marked by farewells, archival references, and creative experimentation. While some fashion houses are determined to preserve their identity, others are gradually transforming it beyond...
Glenn Martens is leaving Diesel
After six years, Glenn Martens is leaving Diesel. And this one actually hurts a little, because his departure marks the end of one of the brand’s most entertaining eras. When...
Glenn Martens is leaving Diesel
After six years, Glenn Martens is leaving Diesel. And this one actually hurts a little, because his departure marks the end of one of the brand’s most entertaining eras. When...
Iconic Photoshoots Lately: Sandra Bullock, Kylie Jenner, Olivia Rod...
It seems fashion photography has finally moved past the era of simply placing a celebrity in front of a plain backdrop and expecting everyone to be satisfied. Lately, covers have...
Iconic Photoshoots Lately: Sandra Bullock, Kylie Jenner, Olivia Rod...
It seems fashion photography has finally moved past the era of simply placing a celebrity in front of a plain backdrop and expecting everyone to be satisfied. Lately, covers have...
The Versace Skirt Everyone Wore This Summer
If there is one skirt that can be called the fashion hit of summer 2026, it is the white midi with an oversized portrait print from Versace’s Spring/Summer 2026 collection.It...
The Versace Skirt Everyone Wore This Summer
If there is one skirt that can be called the fashion hit of summer 2026, it is the white midi with an oversized portrait print from Versace’s Spring/Summer 2026 collection.It...
Why Fashion Brands Need More Instagram Ads Than Ever
A few years ago, a fashion brand could shoot one seasonal campaign, cut it into several videos, and use that material for Instagram ads for months. Today, that approach is...
Why Fashion Brands Need More Instagram Ads Than Ever
A few years ago, a fashion brand could shoot one seasonal campaign, cut it into several videos, and use that material for Instagram ads for months. Today, that approach is...
Luxury No Longer Wants to Sell You Things. It Wants Your Time
Not long ago, it was enough for a luxury brand to make a bag, a watch, or a bottle of champagne, convince you of its exceptional value, and wait for...
Luxury No Longer Wants to Sell You Things. It Wants Your Time
Not long ago, it was enough for a luxury brand to make a bag, a watch, or a bottle of champagne, convince you of its exceptional value, and wait for...
Naked Shoes Are the New Footwear Trend
This season, designers are once again rethinking what footwear can look like. After the rise of mesh ballet flats, transparent bags and semi-sheer clothing, fashion has now reached shoes. The...
Naked Shoes Are the New Footwear Trend
This season, designers are once again rethinking what footwear can look like. After the rise of mesh ballet flats, transparent bags and semi-sheer clothing, fashion has now reached shoes. The...
Are Small Bags Dead?
Conversations about small bags being irrelevant now sound good only in fashion columns. In reality, the problem is not the bags. The problem is the lifestyle in which they used...
Are Small Bags Dead?
Conversations about small bags being irrelevant now sound good only in fashion columns. In reality, the problem is not the bags. The problem is the lifestyle in which they used...
How Brands Turn Customers into Ambassadors: A New Look at the Custo...
Today, brand experience extends far beyond the moment of purchase. For luxury companies, the customer journey is no longer a simple path of seeing, liking and buying. It has become...
How Brands Turn Customers into Ambassadors: A New Look at the Custo...
Today, brand experience extends far beyond the moment of purchase. For luxury companies, the customer journey is no longer a simple path of seeing, liking and buying. It has become...
Martin Margiela’s Personal Archive Is Going Up for Auction
On July 9, Paris will host what is already being described as one of the most important fashion auctions of the year. The personal archives of Martin Margiela – the...
Martin Margiela’s Personal Archive Is Going Up for Auction
On July 9, Paris will host what is already being described as one of the most important fashion auctions of the year. The personal archives of Martin Margiela – the...
Dior and the New “Accessibility”: How Luxury Is Trying to Win Back ...
For a long time, the luxury market lived in a mode where price was almost its own form of communication. It did not simply tell you how much something cost....
Dior and the New “Accessibility”: How Luxury Is Trying to Win Back ...
For a long time, the luxury market lived in a mode where price was almost its own form of communication. It did not simply tell you how much something cost....
Slow Living as the New Luxury
The luxury consumer is tired of speed. After years of endless drops, collaborations, TikTok aesthetics, microtrends, and visual noise, desire no longer works the way it used to. When everything...
Slow Living as the New Luxury
The luxury consumer is tired of speed. After years of endless drops, collaborations, TikTok aesthetics, microtrends, and visual noise, desire no longer works the way it used to. When everything...
The Work Jacket Paradox: How the Rich Learned to Wear Poverty as Style
The work jacket does not begin on the runway. It begins with a body that gets cold, carries weight, breathes dust, stands through a shift, and comes home in the...
The Work Jacket Paradox: How the Rich Learned to Wear Poverty as Style
The work jacket does not begin on the runway. It begins with a body that gets cold, carries weight, breathes dust, stands through a shift, and comes home in the...
